Public Television of Angola (TPA) is an Angolan state television network and the country's main television broadcaster.
π³ Products and a New Brand
From TPA's vast programming portfolio, informative and entertainment programs stand out, with the aim of diversifying content as much as possible and meeting the needs of an increasingly demanding audience in the face of competition that the market began to recognize it with the appearance of private open-air television, as well as the existence of four distributors of satellite and cable services.
As part of its permanent concern to improve its content offering, TPA has gradually restructured its schedule, launching new programs, whose main motto is the improvement of information and entertainment services, simultaneously with a change in terms of plastic and the entire look of your grills. or to be known with the emergence of free-to-air private television, as well as the existence of four distributors of satellite and cable services.
The TVEJA magazine also re-emerged, which had already become quite popular and had a well-defined market segment. The Magazine, which aims to be more modern and attractive, from a graphic and content point of view, has as its main goal the dissemination of the programming of the station's different channels, the daily work of its employees, as well as other topics linked to the fascinating world of television and of interest to viewers.
π³ The Market
The television market in Angola has seen remarkable growth in the last decade.
The Angolan television industry has profoundly revolutionized relationships between people, changing lifestyles, habits and customs. It boosted advertising, as an important lever in business development, also boosting foreign investment.
With the entry into activity of new television channels in Angola, the market became more competitive and attractive and the options for viewers expanded.
π³ Investing for the Future
TPA's new production center, located in the new Camama urbanization, on the outskirts of Luanda, is one of the most important projects for the Company's growth and development, and a significant milestone in the production process for the future .
Designed to integrate all television production needs, this project clearly has its eyes on the future, where the latest information technologies, such as digital equipment and interactive tools take pride of place.
With a total area of ββ200,000 m2, it was designed by leading experts and equipped with innovative technology.
The inauguration of the Camama Production Center took place after the completion of the first phase, in September 2008. The complex has four main blocks (administrative block, blocks of two 400 m2 studios, blocks of two 800 m2 studios, and a restaurant, involving a patio with a water mirror that will serve as an internal circulation axis, as well as a hub for holding social events, filming and outdoor ceremonies.
This Production Center not only fills a great lack of studios in this region, but also guarantees the relaunch of fictional content at TPA.
In short, investing in modernization, which has digitalization as its main axis, in the global restructuring of the company, in the permanent training of staff, in the qualitative improvement of its programming, and in the extension and improving the quality of its signal throughout the national territory, TPA is creating the essential premises to rise to the challenges that the locomotive of development imposes on Angola and all its people.
